Let me paint the perfect picture: You’re laying in bed, paralyzed from doing nothing but binge-watching Netflix for ten straight hours and suddenly, your stomach makes a noise that can be heard from miles away. The only problem is, it’s definitely not “put-on-pants” o’clock. Lucky, Taco Bell knows this dilemma all too well.
On Feb 10, 2014, Nation’s Restaurant News was the first to announce that later this year we can expect Taco Bell to release an ordering app for smartphones. This would allow customers to place their order before going to the restaurant. Recently, the Irvine-based company has been beta testing the program at local Orange County restaurants. Taco Bell will be joining the likes of Chipotle Mexican Grill, which has had an ordering app since 2009. “If you can get 10 million people to download your app, you’re putting a portal to Taco Bell in 10 million pockets,” said Jeff Jenkins, mobile lead for Taco Bell. Mobile ordering has been the biggest innovation since the drive thru, but I won’t be satisfied until Taco Bell delivers and I never have to put pants on again!